An advertisement for CL‘s new album “IN THE NAME OF LOVE” was shown in Hollywood.
Before releasing her new songs “+ONE AND ONLY180228+” and “+소중한 추억 190519+” at 6 pm KST on December 17th, CL installed a huge billboard for her next album “IN THE NAME OF LOVE” in Hollywood, Los Angeles.
This gigantic advertisement presents a unique work of art that characterizes the album, in particular the intense eye and the red color that symbolize CL. The advertisement installed on the building in Hollywood attracts the attention of viewers and is much talked about, in particular with a photo of it published on social networks.
As such, CL has shown her capacity as a “world star” by imposing herself on Hollywood with her artistic work for the release of “IN THE NAME OF LOVE“. It is not only a publicity stunt, but also a focus for fans around the world.
In the past two weeks, CL has already released several of her new titles “+DONE161201+“, “+처음으로170205+“, “+투덜거려11171115+“, “+안해180327+“, which have attracted public attention, receiving a lot of love and attention from the fans.
In the case of “+ONEANDONLY180228+“, CL wrote this song just after finishing her performance at the closing ceremony of the PyeongChang Winter Olympics on February 25, 2018. “+소중한추억 190519+” is a song that says that she cherishes memories of irrevocable time, and raises great expectations because it gives an overview of how CL was recently prepared to make this comeback.
Attention is focused on the kind of story that CL will tell with her new song, which is getting the attention of fans around the world through Hollywood advertising.
The project album “IN THE NAME OF LOVE“, which arrives three years after her last activity, since the dissolution of 2NE1 on November 25th, 2016 until the departure of YG Entertainment in November of this year, was very well received at its exit. In particular, “+DONE161201+” sweeping the best iTunes charts in nine countries, including Hong Kong, Singapore, Thailand, Taiwan, the Philippines, Malaysia, Vietnam, Saudi Arabia and Kyrgyzstan.
To continue the craze, “+ONEANDONLY180228+“, “+소중한추억190519+” will be published worldwide via iTunes, Apple Music, YouTube Music, Spotify, Amazon Music, Deezer and Google Play, including the websites of local music, December 17th at 6 pm KST.
Journalist : Shawn
Translator : Shawn
Source : CL SNS
