“I was really desperate. There was a rumor among my friends that I was dead. I was so desperate that I even started to distancing myself from my friends.” With this saddening revelation, JAY reveals himself to the public.
In this short video, JAY shares about his personal dedication to work, talking about his perfectionism, revealing that he sometimes got in the way of his own expectations. This didn’t stop him from persevering and showing what he was capable of to those who had doubted as well as to himself.
In his 15-part video series, JAY of iKON shares intimate stories about his childhood, the challenges he faced, his evolution as an artist, and the creation of a second family with his iKON members and iKONIC (as fans are called).

JAY‘s Mindset collection will be launched on the Mindset app on September 16 KST (Seoul time) / September 15 PT (Pacific time).
You can find the website here, with access to the collection through a yearly subscription.
Journalist: Anaïs
Translator: Anaïs
Source: SNS iKON