HIPHOPPLAYA, Korea’s leading hip-hop media outlet, announced that it will hold a “pop-up event to commemorate the 50th anniversary of hip-hop” with Shinsegae. It will be held at the second basement of the Centum City branch of the Shinsegae department store in Busan from August 11 to 24, signaling live performances and various performances.
The “50th Hip Hop Anniversary Pop-up Event” celebrates the 50th anniversary of hip-hop, born on August 11, 1973 in Sedgwick Street, Bronx, New York. This event was designed to shed light on the heritage of Korean hip-hop, which has become one of the major cultures in Korea.
The event consists of several detailed programs. A special collaboration MD involving a total of 13 brands will be released, along with live performances from artists, live public performances from the “Hwangchi and Knutch” podcast, B-boys, DJs, and graffiti performances.
First, the live performance will feature Lee Young Ji, The Quiett, Justhis, Nucksal, Donmills, Paloalto, and Yang Dong Geun. Meanwhile, in commemoration of the 50th anniversary of hip-hop, Nucksal and Donmills’ 4th “Hwangchi and Knutch” special will be held as a public broadcast special onsite. Guests will be JAY PARK and THE QUIETT.
Afterwards, performances of B-boying battles by the “RIVERS CREW” crew, various live DJing and graffiti performances will take place. Deux Lee Hyundo and Nodo, 역힙꼰, Red Bull winner DJ Emess and DJ Son will participate in the DJing performance. Five artists participate in the live graffiti painting, including JINSBH, Jay Flow, SPIV1, XEVA and WEZT.
A special MD collaboration to commemorate the 50th anniversary of hip-hop will be sold on the site, with a total of 13 participating brands. Producing special collaboration merchandise to celebrate the 50th anniversary of hip-hop with 13 fashion brands, including New Era, Mischief, MF!, OberthePitch and Balansa Busan.
In particular, MF! is the first hip-hop street brand in Korea produced by Sean from Jinusean, the first generation of hip-hop, and newly produced t-shirts, hats and socks will be launched for this pop-up. Kim Soo Yong and MF’s Manhwa hip-hop collaboration t-shirt! will also be unveiled and the full comic will be posted on the pop-up site.
In addition, a guide containing the heritage of Korean hip-hop, which has left over 30 years of historical traces, will be produced and distributed free of charge.
Hiphopplaya, along with Sean from Jinusean, is conducting a donation program to pass on their good influence to society to commemorate the 50th anniversary of hip-hop. All donations will be given to “Habitat Korea” for the descendants of independence fighters.
In addition, a song by a Korean hip-hop group involving a total of 50 artists, including Dok2, Justhis, Leo Kekoa, Superbee and others, will be released on August 11, and all proceeds will be donated.
Journalist: Shawn
Translator: Shawn
Source: Hiphopplaya
