LAY
Singer and actor LAY (Zhang Yixing (张艺兴)) also became a producer and established himself as a “versatile artist”.
Recently, LAY founded Chromosome entertainment agency and released his first mini album “LE’V 1st EP A.I.BAE” by his first artist LE’V (LE’V, ) being in charge of production. In addition, he became the youngest male actor in the 90s and last August he starred in the Chinese film “孤注一擲” which exceeded 3.8 billion yuan at the local box office, and the concert of the “2023 Great 航 Sea and 无远弗届” tour held in Shenzhen and Beijing, China, whose tickets were also sold out within a second after bookings began.
LE’V’s first album, “A.I. BAE“, produced by LAY. with the title track of the same title as the album and “Exchange ID“, were divided into Korean and Chinese versions, and a total of four songs were included. The title song which describes the narrative that A.I. experiences love and opens your eyes to a new dimension. The two tracks that depict a mysterious virtual world and express a love that will not change even if the world changes attract attention by showing a new worldview and announcing LE’V’s solo debut.
On the day of its release, the track ranked No. 1 in real-time search words on SNS Weibo in China, as well as No. 1 on the Hanteo Chart real-time album chart. Additionally, it exceeded 56,000 initial sales (based on the Hanteo Chart, sales for one week after the album’s release), achieving remarkable results.
The film starring LAY, 孤注一擲, caused an all-time syndrome. According to Chinese movie booking site Deng Ta (燈塔), cumulative revenue from ticket sales exceeded 3.7 billion yuan, recording a cumulative audience of 89 million. In addition, LAY led the company to break the box office record on the day of release of domestic crime and drama films among Chinese films.
LAY has also proven to be very renowned as a singer. “2023 Great 航 Sea and Muwonbulgye (无远弗届)” showed a figure of 1 million people logged in at the same time on major ticket sales platforms in China during the reservation period. At that time, “LAY concert ticket booking” was also ranked No. 1 in the popular search rankings on Weibo, China’s leading social media platform, proving LAY’s powerful sales power.
LAY participated in the production of the concert and performed different performances with songs of various genres such as “Joker”, “Namanana”, “3Wishes”, “Flying apsaras”, “Lit”, “Veil”, “Right back“, “Sheep”, “Honey”. In particular, special devices such as 3D screens visible without special glasses and four-sided aerial scenes have enhanced visual enjoyment. In the future, LAY will continue to perform in Shanghai, Nanjing and Chengcheng.
LAY said through his agency: “I am really grateful to the fans for their great support. In addition to my personal activities, I want to work as a producer of Chromosome’s agency. LE’V released an album, in which I was a producer, as an artist of our company, and I am happy that it showed strong performance like dancing and singing. We will try to help many artists to show their talents in the future.”
Journalist: Shawn
Translator: Shawn
Source: LAY Studio
