TITAN CONTENT (hereinafter referred to as TITAN), a global K-pop company launched in November last year, revealed members SORIN and MICHI along with the news of the global launch of the first girl group ATHEART.
TITAN today released various contents, including the ATHEART logo, “The Prequel: First Piece of At Heart” concept video, and member images on its official networks. The agency also opened the ATHEART official website and the personal channels of SORIN and MICHI members.
Aiming to debut in the first half of next year, ATHEART will introduce all its members sequentially with special content during this year.
TITAN CEO Kang Jeongah explained about the ATHEART Group name:
“It was created by combining “Heart”, meaning the signal of the heart, of love, and “At (@)”, which means a connection that presents a way to transmit this “heart” to everybody.”
He added: “It’s connected to the hearts of every fan around the world, communicating with each other with their hearts, and through this, it means growing with fans and creating a new world.“
“ATHEART, which marks the beginning of TITAN’s journey, is based on the uniqueness and purity of K-pop idols, fans, music and sincerity, and constitutes the next generation of K girl groups -pop created by a coalition of experts from various fields in the K-pop industry,” said Lee Gyeom, Chief Visual Officer (CVO).
Furthermore, he said, “While keeping pace with the coming digital and AI era, we will show the world the side of girl group ATHEART with humanism and Asian DNA. Expect to innovative and global pieces that members will visually perform aspects such as fashion as well as music and performance.”
ATHEART will communicate with fans around the world with new and diverse content through a K-POP fandom platform combining various innovative technologies such as Web3 and AI, which will be launched by TITAN in the future.
Journalist: Shawn
Translator: Shawn
Source: SNS ATHEART, TITAN
