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As POW, who returned with “Boyfriend,” began releasing music in its own right, foreign media are also paying attention to its activities.

On the 21st of last month, POW (Jungbin, York, Hyunbin, Dongyeon, and Hong) made a comeback with its second EP album “BOYFRIEND”, and overseas media such as Billboard and NME are also showing its expectations by publishing interviews.
NME described POW as an “Outsider” and introduced him, quoting POW’s line in the interview: “We haven’t been the best since our debut, but many people are cheering for us more and more.” NME told the story of Avril Lavigne’s new song “Boyfriend” remake of “Girlfriend” starting from its debut through an interview with POW.
POW described the album as a “turning point” and explained, “If we’ve been expressing love in a cute and innocent way up until now, we want to express it a little more dynamically from now on. We want to blend into people’s lives. That’s why we’re focusing on easy listening,” before confidently expressing its thoughts on the band’s direction.
Billboard first mentioned POW in “19 K-pop Stars (Team) Who Love Avril Lavigne” and featured “Boyfriend,” a remake of “Girlfriend,” as one of K-pop’s most important tributes.
“We loved the sound. For that reason, Avril Lavigne’s songs have always been on our playlist. Avril Lavigne is the first artist to show how appealing the punk genre is in pop,” POW told Billboard.
In addition to the remake of Avril Lavigne’s hit song “Girlfriend,” global interest in POW is also growing as foreign media outlets pay attention to the narrative that has been developing since his debut. As if to prove this interest, he joined the “Jingle Ball Tour,” the largest year-end festival in the United States, and recently appeared solo at the TikTok Awards in Thailand. As he recorded his best performance in his Korean debut, ranking No. 2 on the real-time charts alongside his comeback, attention is focused on how he will surprise us again.
Journalist: Shawn
Translator: Shawn
Source: Grid Entertainment