TWICE to hold pop-up store to celebrate the release of its 14th mini album “STRATEGY” in Korea and the U.S. to mark its comeback.
TWICE will hold “TWICE “STRATEGY” POP-UP” on November 23 and 24 (local time) in Los Angeles, USA, and “TWICE “STRATEGY” POP-UP” from December 4 to 12 at EPIC SEOUL on the 5th floor of The Hyundai Seoul in Yeongdeungpo-gu, Seoul. JYP Entertainment raised expectations by releasing cute animated posters and teaser images on its official SNS on the afternoon of November 11.
The pop-up store is an event to commemorate the release of TWICE’s 14th mini album “STRATEGY,” which is making a full-length comeback after approximately 10 months, and provides a wealth of entertainment and memories for ONCE (fandom name) fans who have been eagerly awaiting the comeback. More information about the pop-up store will be available on TWICE’s official SNS at a later date.
Recently, TWICE confirmed their appearance on Amazon Music Live for the first time as a K-pop artist and proved their reputation as the “global top girl group.” “Amazon Music Live” is an online streaming concert series that will be broadcast live shortly after Thursday’s game of the National Football League, one of the largest professional sports leagues in the United States, and will be held for the third season this year.
Previously, top artists such as Ed Sheeran, A$AP Rocky, Lil Wayne, Megan Thee Stallion, and Metro Boomin have performed, and TWICE is featured in the lineup with Jelly Roll, Big Sean, Halsey, and J Balvin in this season, which will air on November 21.
In particular, in 2025, world-renowned rock band Coldplay will participate as a special guest in a concert in Korea for the first time in about eight years. The concert will be held on April 16, 18, 19, 22, 24, and 25 at Goyang Stadium in Gyeonggi Province, and TWICE will appear in all six performances. The focus will be on the meeting between TWICE, who solidified their status as a “stadium artist” at the world’s largest stadium with their fifth world tour “TWICE 5TH WORLD TOUR “READY TO BE” in 27 regions, and Coldplay, a group that represents the 21st century.
TWICE will officially release its new mini album “STRATEGY” at 2 p.m. KST on December 6 and will make their comeback with the title track “Strategy (feat. Megan Thee Stallion)” featuring popular American rapper Megan Thee Stallion.
Journalist: Shawn
Translator: Shawn
Source: SNS TWICE
