ATEEZ member SEONGHWA becomes the ambassador and face of Isabel Marant.
On Monday, February 3, French brand Isabel Marant revealed that SEONGHWA is becoming the face of the brand for its Spring-Summer menswear collection of this year. SEONGHWA has the honour of representing the brand alongside Supermodel Kate Moss, who had previously been the brand ambassador. The announcement was made through a campaign video, filmed in Paris.
This is the first fashion campaign that SEONGHWA is participating in, which is quite an accomplishment for the latter. Indeed, the member had revealed several years ago through ATEEZ-related content that his dream was to get into modelling.
In an article written by Rhonda Richford, for the fashion magazine WWD, SEONGHWA speaks about the brand and what it represents for him:
« I’m absolutely captivated by the stories they convey through their clothes. The bold and strong identity of the brand woven through each of their pieces is inspirational to not only me, but to many others as well. »
SEONGHWA was in Paris on January 22 to attend the brand’s fashion show during Fashion Week, while the group is currently on a European tour.
Journalist: Myriem
Translator: Myriem
Source: Isabel Marant (Instagram), WWD (website)
