LISA
BLACKPINK’s LISA meets her listeners with a new single before her comeback with her full album.
LISA released her new song “Born again” on music sites around the world at 9 a.m. KST on February 7.
“Born again” is a dynamic and energetic pop track, featuring rapper Doja Cat, who has a strong presence as No. 1 on Billboard and Grammy Awards, and British artist RAYE, who has won the most awards in a day in the history of the “Brit Awards”, showing synergy with LISA.
In particular, the music video for “Born again” was directed by Bardia Zeinali, who has collaborated with world-renowned pop stars such as Sabrina Carpenter and Tate McRae, doubling the fun of high-quality directing.
LISA, who has been attracting the attention of fans around the world with the release of “Born again,” will be releasing her first full-length album “ALTER EGO” on February 28. “ALTER EGO” will include “New woman,” “Moonlit floor,” and “Rockstar,” featuring global pop star Rosalia. As this will be her first full-length album since her solo debut, LISA will transform into five characters representing her unique personality and showcase a variety of music.
LISA, who has been active, has been writing new records while showcasing her own music since the establishment of the company LLOUD. “Rockstar,” which announced an intense debut, not only received 260 million views on YouTube, but also had a successful solo performance by embracing the “Best K-Pop” trophy at the “2024 MTV Video Music Awards.”
Additionally, LISA topped the Billboard Global Excl. U.S. and ranked fourth on the Billboard Global 200 weekly chart with “Rockstar,” and the “Spotify Global Chart” where she also ranked eighth, earning the title of the artist who made the biggest debut on Spotify charts worldwide with a K-pop female solo.
LISA, who is showing her true worth as a “global pop artist,” continues to perform following her guideline. She plans to make her acting debut on HBO’s “The White Lotus” season 3, which will premiere on the 16th, and she will also make her stellar solo debut at Coachella in April.
LISA’s first full-length album, “ALTER EGO,” will be released on February 28.
Journalist: Shawn
Translator: Shawn
Source: LLOUD YouTube
