POW
Boy group POW has confirmed the release of its third EP album on June 27, announcing its comeback.
Grid Entertainment, the agency representing POW (Jungbin, Yorch, Hyunbin, Dongyeon, and Hong), suddenly released a poster announcing its comeback on its official social media accounts on May 13th at midnight KST, sparking excitement among fans.
The poster showcases the pleasant atmosphere of POW and its music, bursting with orange and yellow tones against a blue background, evoking the atmosphere of the new album and stimulating curiosity.
The album notably featured a personal piece by POW, with the active participation of leader YORCH. The track, imbued with a catchy and energetic vibe, was enriched by visuals inspired by the concept of “Powteen + European Youth Culture,” raising hopes for an album centered on “Powteen’s youthful energy.”
Prior to its comeback, POW maintained its presence by constantly communicating with its fans through various activities, even during its hiatus. The special single “GIMME LOVE,” released in February, received enthusiastic acclaim from both domestic and international fans and showcased each member’s acting talents and fresh charm through the self-produced web drama “Always there.” The soundtrack of the same name was also released, challenging the expansion of the musical field and demonstrating their talent, which is no rookie.
Furthermore, POW has demonstrated great intelligence in “filling even the gaps with content” by developing its own entertainment content and communicating across various platforms. Despite being a small or medium-sized agency, POW, which is charting a clear growth curve, demonstrates its omnidirectional potential in various fields such as video, entertainment, image, and music.
“This album will bring positive energy, reflecting the fandom name ‘Power.’ Expect more mature musical and stage performances,” said an agency source.
In addition, POW is expected to embark on a strong comeback with the release of its third EP album on June 27.
Journalist: Shawn
Translator: Shawn
Source: SNS POW
