Cube Entertainment’s new boy group, NOWADAYS (나우어데이즈), is embarking on a fresh journey under the name NOWZ (나우즈).
On June 2, Cube Entertainment officially announced via its social media channels the release of NOWZ’s animated logo along with the group’s name change from NOWADAYS to NOWZ. One year after their debut, this rebranding clearly signals their intention to redefine their identity and present new perspectives, highlighting their ambition to become a leading group.
The name NOWZ combines the word “NOW,” representing the present moment, with the letter “Z,” symbolizing a new beginning and infinite possibilities beyond just an end. Composed of HYEONBIN, YOON, YEONWOO, JINHYUK, and SIYUN, NOWZ promises to break traditional musical and conceptual boundaries to further establish their unique artistic identity.
The group debuted on April 2, 2023, with its first single “NOWADAYS,” followed by the digital single “RAINY DAY” (비가 오는 날엔, 2024 remake), the second single “NOWHERE,” and the digital single “LET’S GET IT.”Through these projects, they expressed the passion of rookies and showcased a wide range of styles.
NOWZ quickly gained recognition as a promising group: they won the Rookie IS Award at the 2024 Korea Grand Music Awards and the Blooming Star Award at the 32nd Hanteo Music Awards. They were also selected in the “Golden Choice” category at the 39th Golden Disc Awards, highlighting their potential. More recently, they received the Hot Trend Award at ASEA 2025.
Journalist: Shawn
Translator: Shawn
Source: Cube Entertainment
