POW
The male group shines with its third album.
The male group POW continues to rise after a spectacular return with its third album, marking its presence on Korean music shows and international charts.
On June 27, POW released its third album, “BEING TENDER.” The group began promotions on the same day with an appearance on Music Bank on KBS2, followed by Show! Music Core on MBC, Inkigayo on SBS, and other music programs on cable networks. Notably, on The Show on SBS funE, POW was nominated for the top spot, proving the growth of its fandom and public interest.
This third album is also gaining international success. As of July 6, it had charted on iTunes in seven countries, including Australia, Thailand, and Malaysia. On Shazam, the largest global music search platform, the title track “Being tender” entered the Korea HOT 200 chart, showing growing interest in the group’s music.
The title track “Being tender” captivates with its refreshing and lyrical melody, as well as its delicate emotional delivery. Critics highlight how it showcases POW’s unique musical identity.
The group commented:
“This album expresses our desire to get even closer to our fans. We sincerely thank everyone who has shown us love and support since its release.”
The album “BEING TENDER” is based on a youth-oriented aesthetic with European sensibilities, with overall production led by members YORCH (leader) and JUNGBIN. It includes a total of 4 tracks: “Being tender,” “Reason,” “Celebrate,” and “Fingerprint.”
Journalist: Shawn
Translator: Shawn
Source: SNS POW
