The boy group POW is gearing up for a quick comeback in September, following the successful promotion of its third album.
POW (consisting of Yorch, Hyunbin, Jungbin, Dongyeon, and Hong) has officially confirmed their return for September. This follows the warm reception of its title track “Being tender (다정해지는 법)”, released on June 27. Coming back just two months later highlights how actively engaged the group is in its next phase of activities.
During the promotion of their third album, POW made a strong impression on music shows both in Korea and overseas, even ranking as finalists for first place on SBS funE’s “The Show”, reflecting its rising popularity. The group also charted on iTunes in seven countries, including Australia, Thailand, and Malaysia, and its track “다정해지는 법” entered Shazam’s “Korea HOT 200”, sparking significant interest from international fans.
After officially wrapping up promotions on SBS’s “Inkigayo” on July 13, POW’s momentum continued. The group re-entered Spotify’s viral charts in Taiwan and Thailand with “다정해지는 법,” and kept fans engaged through various projects such as their original web drama and OST production. They also recently announced the upcoming “Tenderness Seminar 2025”, further fueling excitement around their rapidly growing presence.
Their agency, GRID Entertainment, stated:
“Thanks to the love received for ‘다정해지는 법,’ we’ve decided on a rapid comeback just two months later. In September, POW will return with a completely different concept, while still maintaining their signature style. We hope fans will look forward to it.”
In the meantime, POW has already entered full preparation mode, actively working on new songs and recording sessions for its upcoming September comeback.
Journalist: Shawn
Translator: Shawn
Source: SNS POW
