N.SSIGN
Kpop boy group N.SSIGN has become the new face of Shilla Duty Free, the company announced on Friday.
Shilla Duty Free released a promotional video featuring the group and announced plans for joint marketing campaigns. The retailer stated that the partnership aims to boost brand awareness and strengthen customer engagement.
N.SSIGN is the company’s third promotional model, following actors JINYOUNG and PARK HYUNG-SIK. Shilla expressed hopes that the move will attract MZ generation customers (Millennials and Gen Z) from around the world.
The group has been enjoying ongoing success this year, earning their first win on a music show, selling out a four-city tour in Japan, and wrapping up their first solo concert in Korea to glowing reviews. They also made headlines for a fan-sponsored appearance on a digital billboard in New York’s Times Square.
N.SSIGN debuted in August 2023 as a 10-member boy group. They were originally formed through the Channel A audition program “Youth Star” (2022). The current members are KAZUTA, DOHA, SUNGYUN, ROBIN, HANJUN, LAURENCE, and HUIWON.
Journalist: Shawn
Translator: Shawn
Source: SNS N.SSIGN, Shilla Duty Free
