The group BOYNEXTDOOR surprised fans by suddenly launching a website filled with mysterious keywords on the evening of September 24 at 10 PM KST, drawing a lot of attention.
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The website address indicates it is connected to their new album “THE ACTION”. Upon entering, a map using satellite images appears. Examining certain locations on the map reveals countdowns suggesting the release dates of various content.
The names of destinations on the map also spark curiosity: “Crew call“, “Play“, “Loading“, “Pause“, “Street view“, “Animatic video“, “Submission deadline“, “Take no.6“, “Hollywood action“. The numbers representing arrival dates and times are presented like latitude and longitude coordinates, enhancing visitor immersion.
BOYNEXTDOOR (Jaehyun, Sungho, Riwoo, Taesan, Leehan, Woonhak) had already announced its comeback on October 20 through the video “Kick off“. In this video, the six members appear as the film production team TEAM THE ACTION, dreaming of participating in the Chicago Film Festival, sparking fan curiosity. During their trip to Lollapalooza Chicago in August, their outfits and the promotion of the new album intertwined, creating a fresh and original effect.
On the release day of their fifth mini-album “THE ACTION”, BOYNEXTDOOR will hold a showcase to meet their fans. The group, which recently sold over one million copies across two consecutive albums and entered the U.S. Billboard 200 for the fourth consecutive time, is experiencing growing global popularity, and fan expectations are high.
KOZ ENTERTAINMENT stated about this new album “THE ACTION”: “It is an album that summarizes BOYNEXTDOOR’s desire to grow. You can discover the ambitious determination of the six members to keep moving forward to become ‘a better version of themselves.’”
Journalist: Shawn
Translator: Shawn
Source: SNS BOYNEXTDOOR
