The group SEVENTEEN is partnering with the globally famous characters The Smurfs to present new visual content.
On October 28, the agency PLEDIS ENTERTAINMENT announced a collaboration between SEVENTEEN and The Smurfs, in partnership with the rights-holder company, PEYO COMPANY.
The Smurfs are characters created in 1958 by Belgian artist Pierre Culliford, known by the pseudonym Peyo. These characters have captivated audiences worldwide through comics, animated series, and films.
First, the collaborative version of the music video for “음악의 신 (God of music)” will be released in November. Later, The Smurfs characters inspired by SEVENTEEN will be introduced, and merchandise featuring these characters will also be marketed.
Additionally, SEVENTEEN has demonstrated strong global popularity this year by collaborating with internationally popular characters. In Japan, special collections were launched with Sanrio and Bearbrick characters, each representing a member of the group. In China, the character Bongbongi, inspired by SEVENTEEN’s official lightstick, collaborated with the premium doll brand TeddyTales, resulting in the successful Bongbong Bear.
Which characters do you see? Will each member have their own Smurf?
Journalist: Shawn
Translator: Shawn
Source: SNS SEVENTEEN
