POW
The versatile, growing group POW continues to strengthen its presence on international charts, even during its period of inactivity.
The songs “Being tender” and “Wall flowers,” released in June and September respectively, have ranked high on short-form platforms like YouTube Shorts and TikTok, proving that POW’s music continues to be appreciated over time, regardless of their promotional activity.
As of December 10, “Being tender” was ranked 16th on the daily chart of popular songs on YouTube Shorts. Five months after its release, this success is explained by the ongoing creation of recommended videos and covers by fans, naturally extending its reach. The song was initially praised for its stable live performance and summery freshness, and word of mouth has allowed POW to maintain a steady presence.
“Wall flowers” is also receiving strong international reception: the song recently reached 2nd place on the TikTok Breakout Chart in Canada and 12th place on the YouTube Shorts Top Songs, confirming its performance abroad. Even after three weeks of promotions on music shows like Mnet’s M Countdown and SBS’s Inkigayo, the combination of sophisticated music and dynamic performances has continued to attract international listeners through short-form content. Success on American, German, and Thai charts shows the potential of these songs as long-lasting tracks.
The longevity of POW’s music relies on its ability to be naturally rediscovered. “Being tender” reflects a more mature musical style, produced by YORCH and JUNGBIN, with influences from European youth culture. “Wall flowers” tells stories about the way each person asserts their presence in their own way, translating POW’s identity into music. This narrative resonates with both Korean fans and international listeners, reinforcing the group’s unique musical identity.
The label GRID Entertainment stated:
“POW’s music continues to spread widely over time, not just immediately after its release. The fact that their songs are loved even without active promotion perfectly aligns with their growth trajectory. Their next album will further strengthen this musical identity.”
This year, with the songs “Gimme love,” “항상 그 자리에 있어,” “Being tender,” and “Wall flowers,” POW confirmed that they are not only a versatile growing group, but also a major long-lasting chart player, with continuous reach worldwide.
After the successful promotion of “Wall flowers,” POW has already begun preparations for its next comeback.
Journalist: Shawn
Translator: Shawn
Source: SNS POW
