The global girl group KATSEYE from HYBE–GEFFEN RECORDS successfully completed its concert schedule at “LOLLAPALOOZA SOUTH AMERICA” by once again triggering a sing-along of 100,000 spectators in Sao Paulo, Brazil.
KATSEYE climbed on the stage of “LOLLAPALOOZA BRAZIL” which was held at the AUTODROMO DE INTERLAGOS last 22nd (local time). As they had already made a display of their overwhelming performance capacities in Argentina and Chile, the passionate attention of local fans focused on this stage.
About 100,000 spectators, according to the estimations of the organizers, gathered at the site that day to form a grandiose spectacle. The online live broadcast to see their performance also sparked an explosive enthusiasm. According to HYBE–GEFFEN RECORDS, KATSEYE‘s stage at “LOLLAPALOOZA BRAZIL” recorded 56,299 simultaneous connections on YouTube Live and about 230,000 views on Weverse Live.
As soon as the first song “Debut” started, an immense sing-along broke out, and the spectators followed precisely the lyrics of this song. During the stages of “Gabriela” and “Gnarly”, enhanced by spectacular dance breaks, one could see spectators dancing by following the choreography just about everywhere. KATSEYE dominated the venue with a performance full of energy by presenting a total of 13 songs for about one hour.
The members took advantage of the stage by making eye contact with the spectators and breathing together. LARA shared her impressions by declaring: “Hearing everyone sing our songs so loud gives me goosebumps. I will never forget this concert.” The Latin member DANIELA communicated in Portuguese for the local spectators of Brazil. She expressed her gratitude by saying: “Do not forget how much we love you.”
Analyses indicate that the popularity of KATSEYE further extended thanks to the concerts of “LOLLAPALOOZA SOUTH AMERICA”. Recently, the number of streamings of the songs of KATSEYE increased by about 8% in all of Latin America. In particular, it was counted a rise of 36% in Argentina and 33% in Chile. One can glimpse that the positive effects of the stage translated into real consumption of music.
KATSEYE is a team formed via the audition project “THE DEBUT: DREAM ACADEMY” based on the K-pop methodology. One year only after their debut, they struck hard in the Billboard Hot 100 and the Billboard 200 and were nominated at the GRAMMY AWARDS. They are cited as a representative example of the multi-home, multi-genre strategy led by the chairman of HYBE, Bang Si Hyuk.
Journalist: Shawn
Trasnlator: Shawn
Source: SNS KATSEYE
