POW
The group POW, a group of growing all-around artists, pursues a significant global approach in China through various activities such as signing sessions and fan meetings every year.
In a context where the “Hallyu ban” persists, the group stands out by continuously expanding its points of contact with local fans rather than limiting itself to one-off events.
Until recently, POW continued to directly meet its fans by traveling through major Chinese cities. Last March 21 and 22, the group went to Hangzhou and Nanjing to organize signing sessions and fan meetings in order to communicate with local fans. This program, composed of in-person signing sessions, Hi-bye events, and photo sessions, touched the hearts of fans through sincere communication and sparked passionate reactions on-site.
In particular, the members warmed the local atmosphere by communing with fans thanks to a friendly charm different from their image on stage. Their sincere attitude to reduce the distance with fans, notably by giving greetings and attempting to dialogue directly in Chinese, left a deep impression on local fans. They thus engraved their image as a team that meets and communicates directly, beyond their music.
Such an approach was not built overnight. Last year as well, POW visited Canton and Shanghai in China to continue meeting local fans, and communicated in another way by presenting the process through vlog content. By capturing everything, from the movement process behind the scenes to activities in various places in the city, passing through the natural alchemy between the members, they sparked keen interest not only among local fans but also among global fans.
At the time, despite a busy schedule, POW considered the meeting with fans as the absolute priority and expanded the base of its local fandom by breathing closely on the ground. It is not a unique visit, but a solid construction of their local notoriety thanks to constant back-and-forth and communication.
To this were added interviews with local media and platforms, further consolidating the activities of POW in China. Last December, through an interview and a live stage with a Chinese independent music showcase brand, they directly shared their musical identity and the behind-the-scenes of their activities, engaging in an even deeper communion with local fans. They added emotion by presenting their music and their narrative with authenticity.
Thus, POW expanded its points of contact with global fans through varied methods, such as offline activities like signing sessions and fan meetings, as well as vlogs, interviews, and live content. The fact that the scope of their activities expands year after year shows that their approach is a sustainable global expansion.
Expectation grows regarding the future performances of POW, which has strengthened its presence by establishing trust with local fans based on its musical activities and active communication on the ground, as well as its global rise which will extend to various countries in addition to its activities in China which accumulate each year.
Journalist: Shawn
Translator: Shawn
Source: SNS POW
