The members of the group ZEROBASEONE under YH ENTERTAINMENT are reborn as a new boy group AND2BLE. They have confirmed their debut in the music world for this coming May 26.
AND2BLE opened its Instagram account on April 1, then opened other official social media accounts such as YouTube, X, Facebook, and TikTok on the 6th at midnight, thus beginning the official countdown to its debut.
The group name AND2BLE is a combination of “AND” and “DOUBLE”, signifying the expansion of “self-authenticity” through the layering of various inner facets rather than fragmentary appearances. It contains the team’s direction consisting of combining each member’s individuality and identity to form a unique and personal image, and to build this as a brand.
The movement of the logo unveiled at the same time also attracted attention by intuitively revealing the group’s identity. The typographic design where “AND2BLE” repeats visually expresses the meaning of the combination of various interiors, increasing expectations regarding upcoming actions.
AND2BLE is the first boy group that YH ENTERTAINMENT is presenting about 4 years after the group TEMPEST, and is receiving strong interest by ranking in real-time trends on social networks even before its official debut.
Simultaneously, AND2BLE opened a debut promotion page, expanding its contact points with fans through an original communication method. After accessing the home page, it is possible to combine your own tag by choosing three design elements, and to finalize a result containing your own personality by combining various styles, colors, and moods. While the completed tags can be shared with other users via a sharing function, the particularity is to have extended the “branding of self-authenticity” aimed for by AND2BLE into experiential content.
Furthermore, AND2BLE plans to successively present various contents before its debut this coming May 26.
Journalist: Shawn
Translator: Shawn
Source: SNS AND2BLE
