The emblematic member of the group POW exports his solo project beyond Korean borders for an exceptional date in China.
On May 17 at 2:30 p.m. KST, the agency GRID Entertainment took a new strategic step by revealing the official poster for the international extension of YORCH‘s event: the “Blow Your Mind” Release Stage in Shanghai.
Taking up the aesthetic codes of the first announcement, this black and white visual features the artist framed from the front, sitting in an assertive manner in a leather armchair. YORCH sports a striking look, dressed in a light long-sleeved top and jeans. The portrait is integrated into the middle of a textured background with deliberately torn finishes at the top and bottom of the image, reinforcing this raw and resolutely modern visual identity. At the top of the poster, the title of the event is displayed in massive white capital letters, while the new date and location appear clearly in the center of the lower border.
The reason for this publication is to officialize the artist’s first solo performance abroad for this project. After scheduling his reunion with the South Korean public, YORCH, flagship member of the group POW, marks his desire to shine on a global scale by going directly to meet his international community. This poster serves as an official announcement for the Chinese date and confirms the collaboration of GRID Entertainment with local partners and platforms such as PEOPLEN or KFM for the organization and broadcast of this major event.
This announcement reflects the growing ambition around YORCH‘s career. By adapting the concept of “Blow your mind” on an international stage so quickly, the artist and his production demonstrate a maturity and magnetism capable of establishing themselves in the key markets of Asian pop, carried by a polished and uncompromising imagery.
The appointment is officially made for Chinese fans, YORCH‘s “Blow Your Mind” Release Stage in Shanghai will be held on Saturday, June 13, 2026.
Journalist: Shawn
Translator: Shawn
Source: SNS POW
