JYP ENTERTAINMENT has raised expectations by announcing a new project.
(Clique sur l’image)
On July 2, the animated logo of OURBIRTHDAY was revealed on the official SNS channels of JYP ENTERTAINMENT.
The revealed animated logo shows various objects such as a birthday cake and a clock, while exuding a bright and joyful atmosphere with pop colors. Added to this are a birthday song and game sound effects, intuitively expressing the bubbly identity of OURBIRTHDAY.
At the end of the video, a calendar displaying birthdays scrolls by quickly, conveying the excitement of a day that feels like a daily birthday. In addition, various elements recalling OURBIRTHDAY are integrated in a sensory way, increasing curiosity about the journey ahead.
JYP ENTERTAINMENT, led by J.Y. PARK, has built a lineup of diverse artists representing K-pop, such as 2PM, DAY6, TWICE, STRAY KIDS, ITZY, XDINARY HEROES, NMIXX, NEXZ, and KICKFLIP.
As the new project “OURBIRTHDAY” has lifted the veil starting with this animated logo, attention is focused on the kind of concept and content that will be presented in the future.
Journalist: Shawn
Translator: Shawn
Source: SNS OURBIRTHDAY, JYP Entertainment
