SUNMI
The singer SUNMI is making her comeback today at 6 p.m. KST with the release of her new digital single “FOREVER JULY,” about 8 months after her last release.
This new song is the first music she presents since her first regular album “HEART MAID” released last year. SUNMI directly participated in the writing and composition, deeply integrating her own musical color into it.
“Forever july” breaks the typical summer formula characterized by hot sunlight and freshness, by comparing love to a rainy season that invites itself without warning during a sunny season. Through this, she delicately expresses the thrill, emotional confusion, and instability felt when facing a sudden love.
On the musical front, the gently spreading instrument sounds blend with a rhythm based on a trendy UK garage beat. Added to this is SUNMI‘s own captivating voice, effectively expressing the humid summer air and swaying hearts. Through the previously revealed teaser, she raised listeners’ expectations by revealing a part of the emotional lyrics such as “Forever July,” “Would you be mine” and the addictive melodic line.
The visual concept is also linked to the theme of the song. By actively using a staging that evokes the humid atmosphere of the summer rainy season, such as wet hair, an umbrella, and rain effects, she completed a captivating and dreamlike atmosphere that stands out from the bright and cheerful image of existing summer songs.
SUNMI, who has built a unique field called “Sunmipop” with original concepts and performances with each released song such as “Gashina,” “Heroine,” “Siren,” “Pporappippam,” and “Cynical,” plans to present once again her own original summer sensibility through this “Forever july.”
The new digital single of SUNMI “FOREVER JULY” is to be discovered today at 6 p.m. KST on various online music sites.
Journalist: Shawn
Translator: Shawn
Source: SNS SUNMI
