XLOV
A strategic restructuring within the RBW group that marks a new beginning under a unified identity.
The K-pop universe records an important evolution for the continuation of the group XLOV‘s journey. As part of an overall restructuring of its label operating system by the RBW group, the agencies WM Entertainment Inc. and 257 Entertainment have been integrated into StrangeLab Inc. This new entity becomes the official agency of the group, thus marking the beginning of an unprecedented chapter gathered under a single name.
The name StrangeLab was chosen following thorough discussions conducted directly with XLOV. This name reflects a philosophy focused on valuing the individuality and creativity of each artist above all else, while symbolizing the desire to inaugurate a new collective dynamic. The structure thus intends to assert its singularity in the market while consolidating the creative foundations of the group and its members.
On the development level, StrangeLab Inc. will pursue new activities combining the diversity of RBW‘s intellectual properties with information technologies. The company aims to grow as a distinctive music label, taking charge of all projects for XLOV and LU, whether regarding artistic direction, planning or the overall production of content.
This transition aims to actively support the musical releases, video formats and international expansion of the act. By requesting the affection and loyalty of the group’s admirers for this new step, management commits to offering a variety of new experiences and sustainably supporting the reach of its artists.
This alliance under the banner of StrangeLab Inc. thus lays solid foundations for the artistic future of XLOV.
Translation of the official statement:
“Agency name change for XLOV
We would like to sincerely thank all EVOL for your continuous love and support toward XLOV.
As part of the restructuring of its label operating system by RBW Group, WM Entertainment Inc. and 257 Entertainment have been integrated into StrangeLab Inc., the new agency of XLOV, marking a new start under a single name.
The name “StrangeLab” was chosen in consultation with XLOV after thorough reflection and discussions.
It embodies the philosophy of valuing the individuality and creativity of each artist above all, while carrying the meaning of creating a new start together with XLOV.
StrangeLab will pursue new activities combining the various intellectual properties of RBW Group with information technologies, while developing as a distinctive music label dedicated to all aspects of the activities of XLOV and LU, including direction, planning and production.
In the future, StrangeLab will continue to actively support the music, content and global activities of XLOV, and will do its best to present to EVOL more diverse facets of XLOV as well as new experiences.
We kindly ask for your continuous love and support toward XLOV and StrangeLab Inc. as they embark on this new journey under a new name.
Thank you.“
Journalist: Shawn
Translator: Shawn
Source: SNS XLOV
