KWON EUNBI announces a new start with a radically different atmosphere. Prior to the release of her new track “Dejavu”, the first since her transfer to RBW, the concepts were revealed gradually.
The agency RBW unveiled on August 21 at 8 p.m. KST, via its official social networks, a schedule containing the promotional calendar for KWON EUNBI‘s new digital single, “DEJAVU”.
What strikes first in the image is the intense color. With red in the center, blue stockings and silver shoes create a contrast, establishing a unique atmosphere. Various objects such as lamps, a clock, a sofa, and accessories were arranged in the form of a collage with a vintage image, stimulating curiosity regarding the concept of the new song.
Various contents will continue until the comeback. KWON EUNBI will unveil a lookbook twice, on the 23rd and 24th, then materialize the atmosphere of the new track with a brand film on August 25.
From the 26th to the 31st, a total of four “DEJAVU FRAME” will be revealed successively. A music video teaser is planned for September 1, two days before the release. The audio source and the main music video will be revealed on September 3 at 6 p.m. KST.
Significant phrases included in the schedule also add curiosity. Phrases such as “one and only”, “shall we dive in?”, “like you know me”, “perfect highlight” were placed in various spots. Contrary to the clear and natural image shown previously in the logo motion, she highlights a sharp and refined visual this time, revealing a change in concept.
Above all, “Dejavu” has a special meaning in that it is a track that opens a new chapter for KWON EUNBI. It is a new track released after about a year and four months, and the first music presented after joining RBW.
Another point of interest is to see what musical change KWON EUNBI, who has expressed different genres and concepts in her own way in each album so far, will show within her new agency. Through the contents that will be revealed until the comeback date, the color of “Dejavu” should also take shape little by little.
KWON EUNBI‘s new digital single, “DEJAVU”, will be released on September 3 at 6 p.m. KST on various online music sites.
Journalist: Shawn
Translator: Shawn
Source: SNS KWON EUNBI, RBW
