The group NCV (NCHIVE) is making a comeback on September 26 with their first mini-album “ACHIEVE”… An exceptional schedule unveiling content over 18 hours in a “One Day Full Drop”.
The group NCV is making a comeback. On September 1 at midnight KST, the comeback promotion schedule released on NCV‘s official social media channels contained the detailed timeline for September 26 (Saturday) along with the first mini-album “ACHIEVE”. On the poster, the image of a clock engraved with NCV‘s black logo is displayed prominently, symbolically expressing the time they have crossed and endured with difficulty since their debut.
In particular, this promotion is drawing attention as an unprecedented and exceptional attempt in the K-pop industry. During this single day, 00:00 Concept photo → Special track video → Tracklist → Title song music video teaser → Highlight medley → 18:00 Official release of the album and music video: all content will be unveiled in a concentrated manner over just 18 hours. This is an unheard-of and bold strategy, practically the first case of a “One Day Full Contents Drop” (full content drop in one day), finishing the entire promotion in a short span of less than a day.
This is a comeback about 11 months after the release of the 2nd single album “BELIEVE” in October of last year. It offers a generous Chuseok holiday gift to the fandom “SAVE” that was waiting, and announces the new achievements (ACHIEVE) of NCV, who have grown even further.
This comeback goes beyond a simple album release and is directly connected to the group’s first world tour, “WE’VE”. Starting with the Seoul concert, which will be held free for all seats at the Shocking K-Pop Center in Seoul on September 27 (Sunday) at 3 p.m., the day after the release, they will kick off a live world tour that will continue across Europe, Africa, South America, Asia, and Central America. During the Seoul concert, the new songs from “ACHIEVE” will be revealed for the first time, and they then plan to meet fans in about 22 cities across 14 countries, including France, Belgium, the United Kingdom, Germany, Tunisia, Azerbaijan, Brazil, Cambodia, Taiwan, Japan, and Mexico, with the tour expected to expand further as more dates are confirmed.
Expectations are growing to see what kind of wind NCV‘s “ACHIEVE” will blow across the K-pop scene this autumn, and how far they will sprint through the tour “WE’VE”.
Journalist: Shawn
Translator: Shawn
Source: Aube Moon Studio
