LIV, member of the group RESCENE, became the protagonist of a giant screen advertisement at Hapjeong station thanks to the support of her fans.
The K-pop calendar application Blip announced that the birthday support project for LIV of RESCENE had reached a final completion rate of 110.54%, thus confirming the broadcast of the offline advertisement.
In particular, this project attracts attention because it is the very first case within Blip where birthday support projects for members of the same group succeed consecutively.
Following the target achievement for the support of member MAY, the birthday support for LIV reached its goal in sequence, proving the fervor of the RE:MINE fandom’s encouragement towards RESCENE.
Organized for about a month, from August 19 to September 18, to celebrate LIV‘s birthday, this project concluded successfully at 110.54% thanks to the active participation of fans.
Produced as a reward for reaching the goal, this happy birthday advertisement will be broadcast for about 15 days, from October 11 to 25, on the CM board at Hapjeong station in Seoul.
With the display of a large congratulatory message in a major station with heavy foot traffic, the event is expected to offer fans a meaningful offline commemorative space while obtaining a promotional effect with the general public.
Blip support can be completed on the Blip application or website. Blip plans to expand in the future its support projects for meaningful anniversaries for fans, such as birthdays and debut dates of various artists, in order to multiply opportunities for fans to directly celebrate and support special moments related to their favorite artist.
On the other hand, the Entertech company BIGC, operator of Blip, manages the world’s very first All-in-one Digital Venue platform connecting artists and global fans.
Centered on K-pop and K-culture concerts, it provides in an integrated manner key services for online monetization of concert and artist IPs, such as ticket booking, AI-based live streaming, fan interaction services, video OTT, global commerce, and fan data analytics.
BIGC currently counts more than 3.9 million global members spread across approximately 230 countries.
Journalist: Shawn
Translator: Shawn
Source: BIGC
