KPOP: Ten years of evolution on Twitter

Twitter, with “K-pop Radar” from music start-up Space Oddity, released “#KpopTwitter 2020 World Map” analyzing K-pop data that has occurred on Twitter around the world over the past decade.

The #KpopTwitter 2020 world map, which was first unveiled by Twitter, analyzes K-pop related keywords on Twitter for 10 years from July 1st, 2010 to June 30th, 2020 and contains information about K-pop -pop, conversations, countries with lots of tweets related to K-pop and popular artists from each country.

First of all, you can see at a glance the process of global proliferation of K-POP and the process of shared growth of K-POP on Twitter thanks to the infographic of the K-POP dialogue in 2010, 2015 and 2020.

In the Conversation Growth Chart, you can see information about popular artists by year. The strong increase in the K-POP-related dialogue occurred between the second half of 2016 and the first half of 2017, with the largest increase in the section between the second half of 2017 and the first half of 2018.

In May 2017, BTS first won the “Billboard Top Social Artist” category, garnering worldwide attention and garnering attention with 10 million subscribers on November 13th of the same year.

Additionally, EXO released “Ko ko bop” on July 8th, 2017, when it launched its official Twitter account, topping the list of the world’s most mentioned songs for 2017.

Around 2017, various global K-pop artists including GOT7, SEVENTEEN, BLACKPINK, WANNA ONE, and NCT 127 communicated with K-pop fans around the world via Twitter, making K-pop the most popular genre. notable on Twitter. In particular, BTS topped the list of tweets in 2016, 2017, 2019 and 2020, and GOT7, which debuted in 2014, remained in the top 3 for 7 consecutive years until 2020, proving its worldwide popularity constant.

The volume of K-POP conversations and country rankings with many users were also revealed. The United States tops the list of countries with the most users tweeting the hashtag K-POP, while Japan and South Korea rank second and third, respectively. In addition, Indonesia, the Philippines, Thailand, Brazil, Malaysia, Mexico and Argentina are among the top 10.

Thailand ranked first in terms of volume of tweets, followed by Indonesia, the Philippines, the United States, Brazil, Malaysia, Japan, Mexico and Argentina. We can see that K-pop has spread beyond South Korea to Asia, as well as the USA, South America, Europe and the Middle East.

In recent years, the most talked about K-POP artist in the world has been the group BTS. Among the 20 countries whose rankings were released this time around, BTS was confirmed as the most mentioned artist in 19 countries except Thailand, where GOT7 was at the top of the list. You can check out the world map infographic to see the 5 most popular artists from the top 20 countries, with the most K-pop tweets.

TVXQ placed second in Japan and SUPER JUNIOR third in Saudi Arabia and fourth in Mexico, showing its global expansion and continuing to develop its international popularity as a second generation K-pop idol group.

EXO, GOT7, BLACKPINK, NCT 127, MONSTA X, SEVENTEEN, NCT DREAM, TWICE and STRAY KIDS have been hailed as the world’s best K-pop artists.

In particular, BLACKPINK launched its official Twitter account on June 26th, 2020 and announced “How you like that“, which proved BLACKPINK‘s global rise to power by ranking fourth in terms of volume of tweets, given that the period survey is only done over five days.

The most frequently mentioned song in the world was EXO‘s “Obsession“. For BTS four songs, “On” “Boy with luv (Feat. Halsey)” and “Black swan” and “Interlude: Shadow“, were in turn in the top five, with “DNA” ranked seventh, for a total of five songs in the top 10.

Additionally, SUPERM‘s “Jopping” ranked 6th, GOT7‘s “Got by the moon” ranked 8th, BLACKPINK‘s “How you like that” came in 9th and TWICE‘s “Feel special“. is ranked 10th.

Twitter also unveiled “Rising K-POP Artist,” which features K-pop artists whose tweet mentions have skyrocketed in the past year, from July of last year to June of this year. The group STRAY KIDS, which released their first full album, “IN-SAENG“, and is actively working, was selected as the top prize in the category. STRAY KIDS has also been named Rising K-POP Artist, having been among the Top 10 Most Mentioned K-POP Artists in the World.

ATEEZ, TOMORROW X TOGETHER, IZONE, SUPERM, AB6IX, WAYV, CIX, LOONA and ITZY also posted high growth rates, ranking among the “rising K-pop artists”.

“In particular, the new K-POP world map will provide meaningful data that will allow us to examine the 10-year history of K-POP and fandoms and predict how global fandoms will change industry and culture. of K-POP over the next decade.”

Twitter also announced a collection of K-pop artists and one-off moments that have left a big mark in the history of 10 years of #KpopTwitter. PSY, BIG BANG, SUPER JUNIOR, WONDER GIRLS, GIRLS ‘GENERATION, 2NE1, EXO, BTS, GOT7, TWICE, BLACKPINK and SUPERM were included on the list. In particular, WONDER GIRLS, the first Korean female singers to make the Billboard Hot 100, is once again gaining attention as BTS recently achieved great success by dominating the Billboard Hot 100 for two consecutive weeks.

For the first time in addition to global data, Twitter also announced the ranking of 20 countries – South Korea, United States, Canada, Britain, France, Japan, Taiwan, Mexico, Brazil, Argentina, Colombia, Chile, Malaysia, Singapore, India, Indonesia, Thailand, Philippines, Turkey and Saudi Arabia. The full content of “#KpopTwitter 2020 World Map” can be found on Space Oddity’s Twitter blogs and K-pop radar.