Three member girl group “XUM” shows the essence of “Hipsy” (Hip Hop + Sexy).

The clip for the single “Ddalala” was pre-released on XUM‘s official SNS at 6 pm on September 22nd.
The music video for “Ddalala“, first released before the official release of the single which will be unveiled at noon on September 24th, overwhelms viewers’ eyes with the transformation of DAYEON, BAEKAH and IAN.
DAYEON, BAEKAH and IAN grabbed attention with a bold and colorful style, and expressed the “hipsy” side of XUM with mesmerizing facial expressions and powerful performances.
In particular, XUM, with 36 dancers, made a strong impact with their oversized group dance, adding expectations for their future performances.
XUM, the abbreviation for “Xumming Unlimited Move“, also has a strong ambition to show “an endless performance full of charisma“.
With the release of “Ddalala“, XUM plans to show a variety of charms with performances during musical programs.
Journalist: Shawn
Translator: Shawn
Source: SNS XUM