BLACKPINK’s “Playing with fire” music video has surpassed 600 million views on YouTube.
According to YG Entertainment on December 28th, BLACKPINK’s “Playing with fire” music video surpassed 600 million views on YouTube as of 3:05 pm that same day.
BLACKPINK now has six MV with over 600 million views, in addition to “Ddu-du ddu-du” (1.4 billion views), “Kill this love (1.1 billion views)”, “Boombaya” (1 billion views), “As if it’s your last” (900 million views) and “How you like that” (700 million views).
This is the highest record for a K-pop girl group. BLACKPINK’s debut songs “Whistle” and JENNY’s track “Solo” are also set to hit 600 million views, so BLACKPINK’s record is expected to continue.
“Playing with fire” is one of the double tracks from BLACKPINK’s second digital single “SQUARE TWO“. It is loved for its lyrics which compare the heart of a girl who suddenly fell in love with fireworks with its tropical house genre.
The music video captured the hearts of fans around the world as it propelled BLACKPINK’s charm with its colorful concept. The powerful and charismatic dance line of the limbs and the charming facial expressions were rated as impressive.
BLACKPINK continues its unmatched record by breaking K-pop’s highest ranking in overseas music markets such as the US Billboard and the UK official charts. In particular, YouTube, which has led the trend in the global mainstream pop market, has an overwhelming presence, further boosting its global influence.
BLACKPINK’s YouTube channel, which totals three music videos with over a billion views, has attracted 23 million subscribers in the past year. Currently, the number of YouTube subscribers is over 55 million, making him the second-largest artist in the world.
Meanwhile, BLACKPINK is gearing up for its live stream concert “THE SHOW” which will be held on January 31st next year. This is the first gig to take place since the release of the full debut album “THE ALBUM“, so it’s highly anticipated to experience the fantastic scenes that BLACKPINK will be showing.
Journalist: Shawn
Translator: Shawn
Source: SNS BLACKPINK
