The video for the special scene “Lalisa” from BLACKPINK’s LISA solo title song was posted on YG Entertainment‘s official blog and YouTube on September 13th.
It is very unusual and special for YG Entertainment to release a stage video before it appears on the terrestrial broadcast.
LISA and YG Entertainment have shown confidence. As this was only a scene for LISA, it was possible to achieve a high quality production different from the general musical broadcasts.
Everything such as a large, stylish stage set that can only appear in video clips, proper lighting, camera movement, and sultry screen change were perfect, captivating the eyes and ears of viewers.
The performance once again confirmed the philosophy of YG Entertainment, which preserves its value and complete art that harmonizes not only the music and the performance of the artist, but also various digital device technologies.
YG Entertainment said, “From styling and set design, lighting and camera movement, we discussed and prepared everything directly with LISA. We are always supporting and investing so that artists can achieve the best scene. “
The trend of the time when the influence of online platforms is growing. In particular, BLACKPINK is the strongest group on YouTube that has enabled a landscape change in the mainstream pop market. The group is elevating its status as a K-pop artist with the largest number of YouTube subscribers in the world (66.3 million).
The music video for LISA’s solo title track “Lalisa” also surpassed 100 million views within two days of its YouTube release, breaking the record for shortest solo K-pop artist. As YouTube views are one of the popular metrics reflected in the US Billboard chart, people are eagerly awaiting its future moves.
The song “Lalisa” has already reached the world charts. On the first day of its release, the song topped the iTunes song chart in a total of 60 countries and extended its dominance from No.1 to 66 countries. The album also recorded 800,000 pre-orders during the presale period, signaling the best performance in the history of female K-pop solo artists.
Journalist: Shawn
Translator: Shawn
Source: SNS BLACKPINK
