KARD : Le nouveau titre de BM sort aujourd’hui

BM of KARD, a mixed group, will return solo with a new opus, which tells his own story.

BM will be releasing his project single “LOST IN EUPHORIA” on various music sites at noon today.

The project’s unique title track “Lie (LOST IN EUPHORIA)” is a song with a strong determination to always be by your side, with your loved ones. The serious weight of BM’s voice brings out the addictive melody even more. The power of sincerity flowing through Singing Lab makes “Lie” special.

Also, the original title of “Lie” was the album name “LOST IN EUPHORIA”. BM, who expresses a breakup with his beloved while filming the music video, realized that all the song’s promises had finally turned into lies and immediately decided to shorten the title to “Lie.”

BM, who roams freely in different fields such as groups, soloists, creation and singing, compared to others who cannot easily do so, also made new musical attempts in this title “Lie “.

BM’s project single album comes about six months after digital triple single “THE FIRST STATEMENT” released in July last year, and expectations are high for the musical abilities it will show. Since the introduction of “THE FIRST STATEMENT“, BM has broadened his musical scope. The focus is always on whether BM’s free attempts will give special memories to the audience.

“LOST IN EUPHORIA” is a work co-produced by 8PEX COMPANY and altm Group, a global agency that worked closely during BM’s solo activities.

Global music and content production company 8PEX COMPANY, which has worked with many artists such as Sung Si-kyung, Twice, Ailee, Day6, and Got7, has worked with BM again. 8PEXCOMPANY led the production process using XR technology in the English version of “Broken me“, BM’s previous and first solo debut single. Thanks to the close collaboration between the artist and the production house, the natural synergy of melody and arrangement can be confirmed.

altm Group provides global management agency services through the entry of domestic and foreign artists and entertainment agencies in countries like Korea and abroad, systematic analysis and creative ideas. She is also specialized in music and fashion, and collaborates with local partners on various new projects for the development of entertainment agencies and artists.

BM will be releasing project single “LOST IN EUPHORIA” on various music sites today and making a solo comeback.

Journalist: Shawn
Translator: Shawn
Source: 8PEX Company, altm Group