NEWJEANS - HYEIN
“New Jeans Day“, which focuses on the charm of each member of the new girl group NEWJEANS of the Ador label, began today (27).
NEWJEANS will be posting photos and videos of a member every day on the exclusive communication app “Phonning” from today to July 31. The biggest feature of “New Jeans Day” is that the subject of content disclosure is a member, not an agency. The five members plan to communicate more closely with fans by uploading photos and videos belonging to them directly to Phonning.
The first member of “New Jeans Day” is HYEIN. While having daily conversations in the group chat room, NEWJEANS posted content related to HYEIN, and fans shared the feeling of being with the members while watching the chat room in real time. The content was also filled with daily photos, allowing members to have fun discovering their usual appearance and relationship.
During the “New Jeans Day” period, real-time live broadcasts, which take place like video calls, will debut. It is expected that fans can feel it as receiving calls from NEWJEANS via the real-time live function, and through this, they can feel closer, like friends, or a team, not just fans and artists.
NEWJEANS is a new girl group from HYBE’s new label, ADOR (short for All Doors One Room), and debuted on July 22 with a surprise music video release for the first title track “Attention” from their debut album. It is said that he introduced a new paradigm to the K-pop market by introducing new plans that broke the existing framework in all aspects, such as composing, promoting and launching his debut album “NEW JEANS.”
Journalist: Shawn
Translator: Shawn
Source: Phoning NEW JEANS
