NMIXX: Muse of the Loewe brand

Netizens are enthusiastic about NMIXX’s luxurious photos.


On December 6, Spanish luxury fashion brand LOEWE presented its ambassadors, NMIXX, wearing the key look from the SS23 pre-collection. NMIXX’s bold energy combines with LOEWE’s creative vision for the future, completing a great collaboration, the brand said.


In particular, the “Face Print Dress” worn by the NMIXX members in the photo was reinterpreted for the campaign into seven customizations featuring the faces of HAEWON, LILY, SULLYOON, JINNI, BAE, JIWOO, and KYUJIN. LOEWE explained that Creative Director Jonathan Anderson’s enjoyable editorial concept comes through in the dress.


However, netizens who have heard of it and seen it are generally embarrassed. Some negative comments followed, such as “I don’t understand the fashion world“, “It looks like something you wear when you take a shower“, “It’s a luxury dress, what kind of future are you aiming for?” and “It’s weird to have a pretty face like that on you.”

NMIXX is a girl group from JYP Entertainment who debuted in 2022. They won the “Favorite New Artist” category at the 2022 Mama Awards held at the Kyocera Dome in Osaka, Japan on the 29th of last month.

Journalist: Shawn
Translator: Shawn

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