The lifestyle magazine “Singles”, which reflects the particular tastes of today’s people, organized the offline event “Singles Office Clinic” on October 29, bringing a new vitality to the daily lives of office workers.
This event was designed to offer a moment of self-reflection and recharging in the midst of a busy work and repetitive daily life. Under the concept of an “office clinic”, it revolved around a program examining daily fatigue and concerns encountered at the office and sharing refreshment methods to remedy them.
In particular, this event offered a lifestyle experience combining relaxation and beauty care. Participants shared their daily concerns and interests via a preliminary questionnaire, and took the time on site to discuss related topics with experts as well as with the beauty editors of “Singles” in order to explore the care methods necessary for them.
In addition, staging elements and experiential spaces transmitting the meaning of rest and self-care were set up at the venue of the event, and a program allowing participants to directly try the brand’s products was also conducted.
The partner brand of this event, Elravie Re2O Cosmetic, is a brand presenting skin care products intended to maintain healthy skin. In particular, the Re2O Active Ampoule is a product that moisturizes the skin and aids soothing care, making it possible to keep skin fatigued by various external stimuli of daily life moisturized and comfortable. During the event, a moment was planned to directly test the products around the Re2O Active Ampoule, and daily applicable beauty care methods were proposed through the brand’s products presented jointly, such as the Booster Cream and the Skin-Fit BB.
An official from “Singles” stated: “Cette Office Clinic est un événement conçu pour proposer un moment d’arrêt afin de prendre soin de soi au milieu d’un quotidien chargé”, adding: “À l’avenir également, sur la base de la capacité de planification de contenu propre à Singles et de collaborations avec des marques, nous prévoyons de présenter divers programmes lifestyle auxquels les lecteurs peuvent directement participer et expérimenter.”
Furthermore, “Singles” pursues various online and offline projects allowing readers and brands to communicate together on the basis of content covering fashion, beauty, and lifestyle.
Journalist: Shawn
Translator: Shawn
Source: Singles
