SM ENTERTAINMENT announced on August 13 that it would lead a collaboration project with Seoul Fashion Week on the occasion of the 10th anniversary of the launch of the NCT brand.
NCT is a boy group brand launched by SM ENTERTAINMENT in 2016. Through it, numerous sub-units such as NCT 127, NCT DREAM, NCT U, NCT WISH, and WayV have been presented over time.
SM ENTERTAINMENT will organize various special programs at Lotte World Tower, where Seoul Fashion Week 2027 S/S will be held, notably: an “Exhibition of NCT’s stage outfits”, a “Fashion show with NCT’s stage outfits”, and an “NCT Flea Market”.
SM ENTERTAINMENT transmitted: “This collaboration is a project that extends to fashion the original musical universe and concept that NCT has built over 10 years.”
During the “Exhibition of NCT’s stage outfits”, which will take place from the 4th to the 6th of next month, it will be possible to find in one place representative outfits worn on stage by NCT‘s sub-units.
The “Fashion show with NCT’s stage outfits” will take place on September 6. Models dressed in stage outfits actually worn by NCT will perform a runway and a performance of a new format to the rhythm of NCT‘s hit songs.
The “NCT Flea Market”, which will sell stage outfits and personal items of NCT, will be held on the same day on the Grass Plaza of Lotte World Tower. SM ENTERTAINMENT transmitted: “All sales proceeds will be donated to areas related to women, youth, and culture to add meaning to the 10th anniversary of the NCT brand as well as the value of warm sharing.”
Journaliste : Shawn
Source : SNS SM Entertainment
