Group IVE (An Yujin, Gaeul, Rei, Jang Wonyoung, Liz, and Leeseo) will carry out a full-fledged global initiative.
On January 18, agency Starship Entertainment released a teaser video for the music video for its first English single “ALL NIGHT” on its official YouTube channel.
The posted video begins with an office space mixed with documents and confetti scattered on the floor. Various accessories such as balloons contrasting potentially boring desks, as well as eyeballs that show stylish and colorful visuals, attract attention.
IVE then produced an atmosphere that seemed to enjoy a festival with American rapper Saweetie, and the exciting melody of “All night” further raised expectations for the main music video.
“ALL NIGHT” is the first English single released by IVE since its debut. In particular, Grammy-nominated American rapper Saweetie is attracting attention because she is expected to be featured in it.
The nostalgic song is a reinterpretation of “All night“, released in 2013 by Swedish duo Icona Pop, and will be reborn by combining IVE’s sensibility with Saweetie’s signature “Icy girl” style.
While the group has built a strong fandom by showing a unique concept for each album released, IVE plans to target the global market with the musical colors they can only show through “ALL NIGHT“.
IVE’s first English single, “ALL NIGHT“, will be released at 9 a.m. in Korea on January 19 and at 7 p.m. on January 18 in the USA.
Journalist: Shawn
Translator: Shawn
Source: SNS IVE
