AOORA: Korean popular in India, for an advertisement between Korea and India

Singer AOORA was selected as a promotional model for Indian National Snacks.

AOORA was recently selected as the new model for Bingo Maeun, the first Korean range of the popular Bingo snack brand launched by Indian conglomerate ITC. The product is inspired by the unique and addictive spicy taste of Korea and plans to offer Indians a different taste of pleasure.

In addition to this, AOORA showcases its attractive voice and performance through a music video-style advertisement that sings and performs the product’s CF song. The commercial aired on Indian public television, drawing more attention to AOORA, one of the leading artists of the Korean Wave connecting Korea and India.

AOORA is considered one of the leading K-pop artists in India by first appearing in Korea in “Big Boss Season 17“. By reaching the final top 10, he has stamped his presence on Indian fans and is considered one of the leading K-pop artists active in India, including touring Indian cities.

Journalist: Shawn
Translator: Shawn
Source: 1028, HBC HOUSE, Vectormob