Melon will be releasing a replay of some of the performances from “SMOWN LIVE 2025” for the first time as the second content to celebrate the “Melon 20th Anniversary X SM 30th Anniversary.”
Kakao Entertainment’s music platform Melon announced that it will edit the pre-stage and special stage of the second half of the first day of the “SMTOWN LIVE 2025” concert in Seoul at Gocheok Sky Dome on the 11th and 12th and send it via Melon LIVE starting at 12 p.m. KST on January 12.
The replay will also be broadcast on SMTOWN’s official YouTube channel at 1 p.m. KST on the same day and will be available one hour earlier on Melon.
The “SMTOWN LIVE 2025” concert in Seoul is a special place to celebrate the 30th anniversary of SM Entertainment‘s founding and will feature a colorful stage showcasing the history of SM Entertainment. You will be able to see a variety of DJ pre-performances, jazz trio, R&B, trot stage, and pre-release stages of songs from SM Entertainment‘s 30th anniversary album that will be released later.
On the day of the live, Melon will hold a chat event and 10 “Debut Ball Cap SET” (a set of hats and photo cards) will be awarded as prizes through a lottery among the participants.
In addition, Melon has opened a page to receive live notifications for the performance to support pre-notification settings so that fans do not miss the performance schedule.
Meanwhile, Melon, which celebrated its 20th anniversary last year, will sequentially release commemorative contents related to SMTOWN from now until February, at the same time as SM Entertainment, which celebrated its 30th anniversary this year.
Previously, as the first content of “Melon X SM,” it released Melon magazine that showcases SM Entertainment‘s representative songs that have been loved by the public for 30 years.
Journalist: Shawn
Translator: Shawn
Source: Kakao Entertainment
