SON NAEUN
DESCENTE has announced that it has chosen actress SON NAEUN as her new ambassador.
Loved for her trendy style and exceptional fashion sense, SON NAEUN will complement a variety of looks with the sneaker collection, showcasing her sporty yet natural charm.
The clothes she wears, which are usually known for their simple and trendy style, have attracted a lot of attention online. She is also expected to draw attention in this campaign with her own sense of style.
The key products she wore for this season are the Edge Court and Kinetic Run sneakers. Both products are natural and perfect in any style, adding a trendy touch to everyday fashion.
“Edge Coat” is applied with a classic style and a slender silhouette to show a harmonious style for various looks. Since its launch in 2024, new colors such as Clash Black have been added due to its high popularity.
Kinetic Run is a sneaker inspired by running shoes and features an Ortholite foam insole for a flexible fit.
A manager said, “SON NAEUN’s unique style and the brand’s sports sensibility will meet to bring a new trend” and added, “We will continue to introduce different styles together, so please look forward to it”.
Journalist: Emma
Translator: Emma
Source: DESCENTE
