LE SSERAFIM
LE SSERAFIM announces a pop up in Seoul and Tokyo.

To celebrate its fifth mini album “HOT” which will be released on March 14, LE SSERAFIM announces a pop up store called “LE SSERAFIM 2025 S/S POP UP – THE HOT HOUSE” which will be held at PLATZ2 in Seoul from March 14 to 23 and at 9SY Building in Tokyo from March 17 to 30.
This pop-up, like the new album, is designed to make you feel the lifestyle of LE SSERAFIM members (KIM CHAEWON, SAKURA, HEO YUNJIN, KAZUHA, HONG EUNCHAE). You will be able to discover the members’ personal belongings as well as accessories related to this new album in each space.
In addition, various merchandise related to the album will be present at the pop up as well as items in collaboration with the clothing brand HATCHING ROOM and the home brand LEEJAE.
The products in collaboration with HATCHING ROOM will also be available in the brand’s offline stores and will be released on LE SSERAFIM‘s online store, along with the products from the collection with LEEJAE, on March 25th from 11 a.m. KST.
To access the pop up store, reserve your spot on this link for Seoul and this link for Tokyo.
Finally, LE SSERAFIM will hold a showcase on March 13th to celebrate the release of its new album “HOT“.
Journalist: Laura
Translator: Laura
Source: Source Music