SHINee’s KEY will lead a collaborative project with Sanrio Korea’s Hello Kitty, an international character design company.
This collaborative project between KEY and Hello Kitty unveils a series of collaborative works centered around a story featuring KEY’s iconic characters, “복실이 (Bok-Sillee)” and “Hello Kitty,” embarking on an adventure in search of “Key.”
In addition to “Bok-Sillee,” characters from KEY’s musical universe, such as “Wow” from the first mini-album “BAD LOVE” and “Bok-Sillee,” introduced with the second mini-album “GOOD & GREAT,” as well as the Sanrio Korean version of the KEY characters, are expected to be very popular.
In particular, the “Where is KEY? with HELLO KITTY” pop-up store, celebrating this collaborative project, will be held on the first basement level of Hyundai Seoul, Yeongdeungpo-gu, Seoul, from March 28 to April 9. It is expected to generate significant interest through various visitor events, including pajamas from the collaboration with lifestyle brand FINCA, as well as stamp missions offering rewards.
The pop-up shop in Japan is scheduled to open soon and is sure to generate significant interest among local fans. Detailed information about this collaboration project, including the pop-up shop, is available on the official platforms of SHINee and “Hello Kitty.”
Additionally, “SHINee World II [E.S.A.Y. Every Stage Shines Around You]” will be held at the KSPO DOME in Seoul Olympic Park for three days, from May 23 to 25.
Journalist: Shawn
Translator: Shawn
Source: SNS KEY, Hello Kitty
