On May 12, 2025, LOTTE WELLFOOD announced that the group STRAY KIDS (BANGCHAN, LEE KNOW, CHANGBIN, HYUNJIN, HAN, FELIX, SEUNGMIN, I.N) from JYP ENTERTAINMENT had become the global ambassador for the PEPERO brand. PEPERO is an iconic South Korean brand of stick-shaped biscuits coated with chocolate or other flavors.
STRAY KIDS captivates with its powerful music and original concepts. With the group, LOTTE WELLFOOD plans to spread the values of sharing promoted by the PEPERO brand worldwide, values that already resonate with many K-pop fans both in Korea and internationally.
A representative from LOTTE WELLFOOD stated :
« With STRAY KIDS, an incredibly popular group, we will focus on promoting PEPERO and PEPERO DAY to Generation Z+, who are at the heart of global cultural consumption. We hope you will follow with interest the many upcoming campaigns with our new global ambassadors. »
The first key visual of the campaign has been revealed. The members of STRAY KIDS pose with PEPERO, each showcasing their unique personality. Based on this image, LOTTE WELLFOOD plans to launch various global content leading up to PEPERO DAY season.
On March 21, 2025, STRAY KIDS released the mixtape « Mixtape:dominATE », inspired by its world tour. This project includes the Korean version of « Giant » as well as four other tracks performed in sub-units.
Journalist : Emilie
Translator : Emilie
Source : SNS PEPERO
