CRAVITY
CRAVITY is returning with its second studio album.
On June 4, Starship Entertainment announced CRAVITY’s comeback with the release of its second studio album, “DARE TO CRAVE“, by releasing a concept film on the group’s official social media. The album will be available starting June 23.
The concept film begins with the phrase: “Of Things That Come Too Easily”.
A grape cluster then falls, symbolizing nature polluted by waste and abandoned objects like a junkyard. The film then shows SEONGMIN, watching this scene on TV, and the CRAVITY members, each taking excessive bites of grapes, thus expressing their desires.
The grand and fast-paced music, combined with multiple scene transitions, brings even more life to the production.
At the end of the video, the phrase “Crave Gravity” inflates like grape clusters, forming the word “CRAVITY”, highlighting the close relationship between the album and grapes. It also illustrates the idea that “CRAVE” and “GRAVITY” merge to create “CRAVITY”, marking a shift in the meaning of the group’s name.
In the next video, dedicated to their new logo, the grape clusters transform into living creatures. After several cellular divisions, they take on the shape of a human with eyes, a nose, and ears, eventually turning into the letter “C”. The “CRAVITY” logo, resembling a grapevine stem, then appears, showcasing the creation process of the group’s new logo.
These two videos present an atmosphere completely different from CRAVITY’s previous concepts and worlds, signaling a fresh start for the group.
The repeated appearance of grapes in these videos sparks curiosity about their significance, and the shift from the previous logo, which represented a planetary shape, to the new logo inspired by grapes and their stems has greatly increased excitement around this comeback.
Since their debut in 2020, CRAVITY has built a solid reputation by offering original concepts, refreshing vocals, and varied choreography, establishing themselves as “Vocality” and “Performity”.
The group won the title of “King of the Kingdom“ on Mnet’s “Road to Kingdom: ACE OF ACE“ last year, and with the release of their single “FIND THE ORBIT“ in December, they have continued to progress, exploring the bold youth and unique story of CRAVITY.
Their second studio album “DARE TO CRAVE“ marks a comeback after about 7 months since “FIND THE ORBIT“, and after a 3-year gap since their first studio album part 2, “LIBERTY: IN OUR COSMOS“, released in March 2022. Therefore, CRAVITY is expected to present even richer and deeper music and content.
Additionally, as the group celebrates its 5th anniversary this year, it will be particularly interesting to see how CRAVITY continues and expands their unique youth narrative while broadening their universe.
Furthermore, the group has announced they will progressively release teaser content via their official social media accounts. CRAVITY’s second studio album, “DARE TO CRAVE“, will be available on June 23 at 6 PM KST on all streaming platforms.
Journalist: Shawn
Translator: Shawn
Source: SNS CRAVITY
