The group SEVENTEEN (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, Dokyeom, Seungkwan, Vernon, Dino) is collaborating with global artist and producer Pharrell Williams, as well as Chitose Abe, founder and creative director of the fashion brand sacai.
According to their agency Pledis Entertainment, the limited-edition collection “JOOPITER presents: sacai x SEVENTEEN”, created in collaboration between SEVENTEEN and sacai, was unveiled today (June 9) on JOOPITER, a digital commerce content platform founded by Pharrell Williams in 2022. JOOPITER has since partnered with world-renowned luxury brands and notable figures to host auctions featuring exclusive collections and collectibles.
As part of this project, SEVENTEEN is presenting hand-signed leather jackets and T-shirts, designed by the members themselves. Proceeds from the auctions will be donated to UNESCO, where the group serves as Youth Goodwill Ambassadors. In addition, T-shirts, hoodies, and caps featuring a unified logo combining “17” (SEVENTEEN), “J” (JOOPITER), and “S” (sacai) will be available for purchase outside of the auction format.
The leather jackets, which reflect the members’ creative ideas, will also appear in the music video for “Bad influence (Prod. by Pharrell Williams),” set to be released on June 11. Having written, composed, and produced the track, Pharrell Williams continues his meaningful collaboration with SEVENTEEN through JOOPITER presents: sacai x SEVENTEEN.
Pharrell Williams commented:
“Working on the song with SEVENTEEN was a real joy. I’m excited to invite them, along with Chitose Abe, into the JOOPITER world. ‘JOOPITER presents: sacai x SEVENTEEN’ was born out of our shared creative energy. I hope fans around the world get to experience this collaboration.”
Chitose Abe also shared:
“Collaborating with SEVENTEEN was more than just designing clothing. We aimed to integrate sacai’s philosophy while highlighting the unique qualities of each member.”
Meanwhile, SEVENTEEN released the teaser for the “Bad influence” music video (produced by Pharrell Williams) on their official social media channels and YouTube on June 8.
Journalist: Shawn
Translator: Shawn
Source: SNS SEVENTEEN, Joopiter
