The group THE BOYZ is turning up the heat for its comeback with an intense and chic atmosphere.
On July 14 at midnight (KST), the agency One Hundred released a concept film for THE BOYZ’s 10th mini-album, titled “a:effect,” via the group’s official social media channels.
The video opens with striking music and the appearance of THE BOYZ members. Dressed in sleek black suits accented with leather details, they immediately capture attention with their intense gazes and cold expressions, set against a static and mysterious backdrop.
In a dimly lit space, light is used creatively to craft a variety of visually captivating scenes. The members’ silhouettes, facial expressions, and subtle movements blend seamlessly with the flow of light, creating a dreamy yet sophisticated mood.

This new mini-album, “a:effect,” marks the beginning of the second chapter in THE BOYZ’s group activities. Through the teasers already released, THE BOYZ has hinted at a wide range of musical styles and, for the first time since their debut, a band-style unit. The project is generating high anticipation, promising a broader musical spectrum.
Additionally, on July 12, new dates were announced for their fourth world tour, “THE BLAZE,” much to the delight of fans. In September, THE BOYZ will perform in six U.S. cities: New York, Chicago, Atlanta, Oakland, Los Angeles, and Seattle. In November, a new date in Jakarta, Indonesia, was also added, allowing the group to connect with even more global fans.
THE BOYZ’s 10th mini-album, “a:effect,” will be released on July 28 at 6 p.m. KST.
Journaliste : Shawn
Source : SNS THE BOYZ