SAAY
International singer-songwriter SAAY showcased her unique musical talents on the show “King of Mask Singer”.

SAAY appeared under the pseudonym “Phone Customization” in the episode aired on August 10 on MBC, revealing her skills as a seasoned artist.
In the first round, SAAY performed “I will go to you like the first snow”, captivating the stage with her deep, rich voice. Immersing the atmosphere with intense emotion, she left a strong impression from her very first appearance, moving the panel of judges with her striking presence.
In the second round, she sang “안 되나요”, charming the audience with a soft tone, impressive vocal power, and poignant sensitivity, earning a standing ovation. The panelists, fascinated by her performance, showered her with praise: “An incredible technician,” “I love the feeling,” “A singer with multiple talents.”
After removing her mask and revealing her identity, SAAY shared her impressive journey, sparking a fresh wave of surprises.
Indeed, SAAY is not only a composer who has collaborated with top artists such as aespa, TWICE, EXO, and RED VELVET, but she also holds the title of the youngest producer in SM Entertainment’s history. She also featured as a guest on the lead track of Snoop Dogg’s 20th anniversary commemorative album, becoming the first Asian artist to do so.
Building a solid career, SAAY recently drew attention by taking part in the overall production of the new girl group KIIRAS.
After the show, SAAY stated:
“It’s an honor to have participated in King of Mask Singer, a program that has long held a special place in the hearts of viewers. It was a unique and very enjoyable experience!”
Additionally, last month she released “Fcked up”, a track exploring the contrast between the glitter of human relationships and identity and their darker sides. The work received praise from many listeners around the world. SAAY now plans to continue various activities as producer of KIIRAS and as an international singer-songwriter.
Journalist: Shawn
Translator: Shawn
Source: Lean branding