ATEEZ
The group ATEEZ is also gaining attention in the Japanese fashion industry.
According to KQ Entertainment, ATEEZ was recently selected as the advertising model for the Japanese fashion brand AVIREX (TSI Holdings, Akasaka, Minato-ku, Tokyo – CEO Tsuyoshi Shimoji), which is celebrating its 50th anniversary this year. To mark the occasion, a collaboration collection with the group will be released.
The photo shoot unveiled alongside the announcement highlights the unique personalities of ATEEZ’s eight members through a stylish black-and-white aesthetic that captures their strength and confidence. Wearing the collaboration pieces, the members captivated viewers with intense, charismatic gazes that thrilled fans around the world.
To commemorate this collaboration, AVIREX plans to release individual member interviews and visual looks through its official website and YouTube channel. The collaboration items will be available for pre-order starting September 10 on the AVIREX online store.
In addition, members HONGJOONG and SEONGHWA have also been selected as models for the Japanese eyewear brand The Silent Soul. Their striking visuals and stylish charm sparked an enthusiastic response from international fans.
To celebrate the collaboration, the brand is holding a special event until September 21: 300 buyers will be randomly selected to attend a fan signing event with the two artists. All buyers will also receive an original lookbook and photocard of HONGJOONG and SEONGHWA, increasing interest and excitement for the campaign.
Proving their growing popularity in Japan through multiple brand collaborations, ATEEZ will release their new Japanese full-length album “ASHES TO LIGHT” on September 17, marking their first Japanese studio album in four years and six months. A comeback showcase will be held the same day to meet with local fans.
The album will include a total of nine tracks, with five brand-new songs: the title track “Ash”, “12 Midnight“, “Tippy Toes“, “Face”, and “Crescendo”; as well as four previously released songs: “Not Okay“, “Days”, “Birthday”, and “Forevermore”.
Ahead of the release, ATEEZ will also hold concerts in Japan as part of their “IN YOUR FANTASY” 2025 world tour: from September 13–15 in Saitama, September 20–21 in Nagoya, and October 22–23 in Kobe, fueling even more anticipation for their ongoing activities in Japan.
Journalist: Shawn
Translator: Shawn
Source: SNS AVIREX
