The “2025 MAMA AWARDS” has unveiled the concept for this year’s edition.
Scheduled to take place on November 28 and 29 at Hong Kong’s Kai Tak Stadium, the “2025 MAMA AWARDS” will center its theme around the joyful energy that rises within us when we sing and dance freely, called “어-흥 (UH-HEUNG)” (“enthusiasm”), with the official slogan “UH-HEUNG”.
“UH-HEUNG” goes beyond simple enjoyment: it represents a cry of pride that transcends regions, races, and cultures, promoting self-acceptance and the affirmation of one’s identity. Through this concept, the ceremony aims to celebrate the power of music that moves our hearts and to create a festival where everyone can unite and enjoy themselves without boundaries.
The teaser for the logo, already released, visually and audibly embodies the “UH-HEUNG” concept, a world overflowing with joy and vitality. The logo, engraved in a three-dimensional tiger image, symbolizes K-pop’s determination to spread its positive energy across the globe.
The year 2025 marks the 30th anniversary of MNET, making this edition particularly significant. The “MAMA AWARDS”, which were held in Hong Kong from 2012 to 2018, will return there to open a new chapter. Staged on a grand scale at Hong Kong’s new landmark, the Kai Tak Stadium, the ceremony promises innovative performances and spectacular productions, offering an iconic and unprecedented show. The blind pre-sale tickets, released on September 30, sold out immediately upon opening.
The artists and works nominated in each category for the “2025 MAMA AWARDS” will be announced on October 16 during a special broadcast dedicated to nominations.
A CJ ENM representative stated:
“The ‘2025 MAMA AWARDS’, through the concept ‘UH-HEUNG’, will highlight the true joy and unity that K-pop brings. We hope it will be a festival where everyone can freely express their heung and come together as one.”
Journalist: Shawn
Translator: Shawn
Source: Mnet, CJENM
