An illumination ceremony was held Wednesday at the “Empire State Building” in New York to celebrate the ongoing world tour of RIIZE, titled “RIIZING LOUD”, SM ENTERTAINMENT announced Thursday.
The skyscraper lit up in orange, the signature color of RIIZE, in the presence of the group members.
The New York concert is scheduled for this Saturday at the Theater at Madison Square Garden.
“True to our name, our team has always sought to rise. The color orange also symbolizes the rising sun. This building, the “Empire State Building”, has long been a symbol of hope and inspiration for many, so standing here makes us feel like our dream is rising—becoming bigger and clearer than ever,“ the group said, according to SM ENTERTAINMENT.
The group continued, “As artists, we believe in the healing power of music. It’s an honor to take part in this beautiful mission of helping people connect and find comfort through music. We’ll make sure to turn every moment into a source of inspiration and deliver even deeper messages through our songs.”
That same day, RIIZE also visited its pop-up store located on Broadway, where the members met with their fans.
Journalist: Shawn
Translator: Shawn
Source: SNS SM Entertainment
